,

What’s so great about
your product/service?

A line or two elaborating on your benefits. (Why should someone go with you?)

Why should someone download
this ebook?

• Tip: Pages targeting 7th grade or lower reading ease seem to convert better.
• Tip: Every additional 250 words on a page lowers the conversion rate by 20%.
• Tip: Avoid empty buzzwords like exceed, excel and cutting-edge. They could hurt your conversion

Your amazing offer!

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Ditto. 2018

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